I’m Rosaura, designer of “la vie en rox”, I was born in Madrid but, as I married an Italian, I live in Monza, a lovely small town10 kms from Milan.
I met my husband when we were very young in San Francisco, then fate worked hard and we got married.
I have a degree in economics and I am also an interior designer, but fashion and jewelry always have captivated me.
Two wonderful women inspired my whole life,my mother Margarita and my grandmother Rosaura, they were both very special, beautiful in and out. Unfortunately they passed away but everything
I am it’s because of them, I learned from them everything I know and I am more than grateful.
They gave me their optimism and joy of life, and that’s what I would like to passed with my jewels.
I always dream about making my own jewellery collection, but I have never tried because I think it was only for the privileged ones. After a very hard period where I became orphan and many relatives passed away, I found myself destroyed by pain, but I found the force to live my dream and started to create “la vie en rox”.
The brand “la vie en, Rox”, comes from a play on words with one of my favourites songs, "la vie en rose", and my nickname, Rox. Then I choose the colour, acquamarine for my logo and blu navy for the packaging.
And finally, the hardest step, find the best goldsmith. I noticed a small "bottega" in Monza, I went inside and found exactly what I was looking for, I explained him my project, there was an immediate harmony and we startted a collaboration; I design my pieces and he creates them. I count on his experience so that all my ideas could get real.
That is how all started, in 2018, without any help or contacts, just by myself. I always count on the unconditional support of my dear husband , who is always by my side and give me wings, and my closest friends from Spain and Italy.
My collections are a tribute to my parents, they were always singing "boleros" so I called my collections with the name of those songs, "boleros", it's a celebration of life!